New Beginnings

I established Greys Boutique Gifts established in November 2009. The prospect of owning and operating a small business in Toowoomba was very exciting. After drafting business, finance and marketing strategies I also drafted exit, relocation and development strategies in the event of my husband being posted and our family once again being relocated.  It all seemed to be very logical, simple and clear-cut however in reality it wasn’t the easiest task to undertake.

 As a defence family we are re-located throughout Australia every few years. Adjusting to a new way of life and new surroundings can be daunting. These adjustments can take a few weeks especially once overcoming the initial shock of leaving family, friends and work commitments behind. A positive outlook on the new opportunities, new beginnings and long continuing friendships can assist you in your new city and new life. The most important thing, if you have them, is helping your children build new friendships, peer groups and bonds with school mates, family and friends.

 Over the last couple of months I have faced many challenges to ensure the future of Greys Gifts. I believe the journey from Toowoomba to Perth has helped me in realising the potential of my business.  We have relocated business operations from our home to a storage facility which is now our distribution centre for Perth and Toowoomba.  We are very fortunate to have Katrina Costigan onboard as our Client Services Manager in Toowoomba; she has excellent public relation skills, and knowledge of the South East Queensland area and our current client base.  Ricki Dunning will be our Client Services Manager in Perth. She brings 20 years of retail management, wholesale purchasing, customer relations experience and extensive knowledge of the local markets which aid greatly in the development of greys gifts in Western Australia.  Where do I fit into the picture since I have been lucky enough to have some amazing staff on board?  I will be concentrating on the new aspect of Greys Gifts which is the specialisation of Defence Care Packages to family and friends serving overseas.

2011 will be a very exciting year for Greys Gifts. As we develop as a business and make efforts to overcome the challenges of expansion and introduction of new product lines.

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Comments
2 Responses to “New Beginnings”
  1. Lisa Manson says:

    Congratulations Helen!
    Another stepping stone in the magnificent growth of Greys Boutique Gifts! I am so excited and thrilled for you. You are definitely a testament to how much hard work, excellent planning and setting lofty goals can propel your success. I am so proud to have you as a client, and even more so – a friend 🙂
    Congratulations again!
    ~ Lisa xo

  2. Liane says:

    Hi there Helen – so good to connect with you here.. wow what a fantastic move and a huge leap in your business I wish you the greatest success in this new venture. Would love to know more about your business, finance and marketing strategies as this is one area we home based women can sometimes struggle with… any ideas or suggestions greatly appreciated.. keep up the amazing job.. kind regards Liane Label-It Yours and Katy K Designs xx

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